SEO monitoring is essential because it allows for detecting what works and what doesn’t. It gives the insight to enhance your digital marketing strategies. Ranking high on search engines makes a lot of difference to your site’s online visibility and ultimately the bottom line. You dedicated lots of effort and time to create an appealing website layout, attractive designs, and exceptional content. Your real work starts now, which includes consistent monitoring of web performance.
To gain a high ranking on SERP there are multiple strategies but each one needs proper monitoring. If you are wondering which SEO metrics to keep an eye on then here are some recommendations?
Which SEO metrics to monitor?
Rather than monitoring individual SEO metrics like rankings or backlinks, choose a multi-metric tracking solution. Linkascope offers one of the best backlinks monitoring tools. You can track an array of ranking factors, which is crucial to detect what strategies perform as well as what needs adjustment.
Organic traffic
Organic traffic is a reward for all the hard work put into creating and implementing a solid SEO strategy. It is the strongest SEO performance metric. Seasonal fluctuations are expected but a general increase month after month improves your ranking. It is quantifiable proof of your efforts attracting more traffic, leads, and conversions. However, search traffic quality will depend on keywords and your definition of conversions.
Organic conversions
Besides getting organic traffic from specific keywords, you even generate traffic from unrelated phrases, which don’t turn into a lead. Track organic conversion to measure traffic quality. Your conversion goals can be email signup, making a purchase, submitting forms, phone calls, etc.
Keyword rankings
The keyword ranking metric conveys the existing SEO plan’s effectiveness and whether the keyword selection is right or not.
New backlinks & referring domains
Backlinks are still crucial for SEO performance. Two pages have the same on-page metrics but the one displaying more backlinks from authority domains will get indexed. A study reports that there is a robust connection between ranking and referring domain quantity. Hire BusyFox to monitor your backlinks outreach using tools. The tools update new backlinks the moment they appear online and even show general trends on whether you received or lost backlinks over time. You can even track backlinks and anchor text source authority.
Authority metrics
Measuring backlink quantity is not sufficient. You even need to measure backlink quality to ensure that your own site’s authority increases. Domain Authority or DA is measured on a scale of 0-100. The higher the number of DA, the better the trustworthiness level of the domain. To move from DA 65 to 75 takes a lot of effort when compared to reaching from DA 12 to 25.
Local SEO
Businesses managing local SEO campaigns must monitor local SEO visibility metrics. Use Google Maps and Google My Business to ensure your organic traffic is from a local audience or not.
Landing page
Have a clear picture of how every web page performs. If you plan to build backlinks to a particular web page or enhance the content of that web page then check its traffic. A monitoring landing page allows you to find out the most worthy pages.
Page speed
When you are reading SEO explaining resources, you will find that page speed is crucial for Google ranking. Page speed and website speed differ. Page speed indicates the time taken to display the full content of the specific page. Take help from Bleen, an online directory to find reliable SEO monitoring services for your local Australian business.
