What to Include in A Business Directory Listing

If you’ve got a business and you want to attract more customers, you should be investing in creating a directory listing. Creating a listing on online directories like Yelp, Google, and Foursquare gives you a chance to be found by people who are looking for your business.

However, not all directories are created equal. Each business directory is going to have its own set of guidelines to let the customers understand about various factors such as, for what information to include and how to submit your listing, and so on.

This article provides information on what information you should include in a directory listing:

·       NAP

This is the most basic information to be provided about your company. You should have consistent information regarding your name, address, and phone number. If you post or modify your firm info on numerous business online directories, be sure you include identical data across each directory.

·       Website link

Backlinks, commonly called inbound links, are critical to the Site Score of your corporate site.  Take into account including a monitoring hyperlink at the end of this Address too, so you can observe how many visitors your site receives directly from the business directory that connects to it.

·       Company description

Ensure you have a clear definition of your company that represents the purpose, ethos, and beliefs of your corporation. This area allows you to emphasize the most compelling and powerful aspects of your company.

Even though there is so much information out there, an Australian business directory like Bleen is capable of condensing all of this data from the internet and presenting it in a simple interface for any customer.

·       Images and videos

According to Google, photos have a significant effect on local business listing tap through percentages, so it’s usually a good notion to post as many high-quality photographs as possible if a site provides the chance.

·       Categories

Most local enterprise info services provide a selection of classifications from which you may choose to describe your firm. Google’s instructions advise you to select groups that describe your company at the utmost basic level.

·       Modes of payment

Many systems let you choose which options of transaction you take, ranging from cash exclusively to online banking. Make effective use of this area to influence clients’ choices to select you if your company accepts the most contemporary transaction methods.

·       Social media handles

Many networks will allow you to integrate to your accounts on Twitter, Snapchat, Pinterest, and other platforms. Filling up these fields anytime applicable is worthwhile to direct them to further types of user interface and client assistance.

You can post content for your business as well on other websites such as Busyfox.com.au to create better-ranking hyperlinks. They provide different services such as articles about products or services or Q&A with the CEO. You can post here at reasonable prices as well.


Considering the significance of this basic component of the local search optimization equation, it is definitely worth the effort to ensure that your listings are correct, thorough, and reachable on the most essential sites.