One of the most difficult things to do in business is to grow your brand, but if you are able to achieve it then the payoff is quite substantial. Marketing to promote a service or product is one thing, but to market in a new environment where customers may have little to no knowledge of your brand is an entirely different prospect. Customers have so much choice in front of them when they want to purchase a product or service that loyalty has become a rare commodity. However, many brands have been very effective at fostering loyalty in new markets and have shown to have gained substantial brand growth and recognition from their brand building strategies. To ensure that your brand gets the traction it needs, here are some tips on achieving effective brand exposure.
Search Engine Optimization
Search engine optimization works on both a marketing and a brand growth level and it can ensure that you are putting your business front and center for organic searches. Even if a consumer doesn’t select your business when they are searching online, if they consistently see it time and time again during searches it can prompt them to explore your business and market offering. Let’s say that you have a new web agency in Melbourne, the ideal solution for brand growth is that when the consumer types in ‘web agency Melbourne’, your business will feature near the top on the first page of the search results. If you this can be accomplished then you can be sure that your business is reaching high volumes of customers, all of whom will be looking for web agencies in Melbourne.
Social media is another great tool for brand growth because it doesn’t just present your business to new audiences, but it also gives users the chance to actively engage with your content. Facebook and Instagram have proven to be pivotal for so many companies looking to boost their brand awareness and when used in the right way, it can help your business to gain visibility in a new environment. Social media is also a great tool to grow your customer base and gain their trust, before trying to convert them to direct sales, as it allows for them to interact with your brand and other consumers within your database.
Strategies like Google advertising, SEO and social media advertising can work well to boost your brand, but remember these strategies are also most likely being employed by your competitors. When you enter into a new environment, the key is to get creative in order to let everyone know who you are and what they can expect from you. For example, you could pay influencers within your niche to discuss your business or you could also use promotional events to get consumers to try and experience your product and brand. The key is to create a buzz about your business, the more people who talk, the more people will be interested.
Jab, Jab, Punch
Brand awareness is worthless without execution, but you don’t want to start selling to people right away, as this will only scare them off. The method of jab-jab-punch is one which involves gaining your customer’s attention (jab 1) giving them something of value such as information or great content (jab 2) and then promoting your business to them (punch).
For the best results, it makes sense to always use a local web agency, the investment will be extremely worthwhile as these marketing experts will not only have a deep understanding of the various channels, but will also have a better idea of the local market and it’s inner workings.
If you follow these steps then you will be sure to see brand growth in your new market and soon you will hopefully become a household name.
Danny White is a freelance writer who offers to ghostwrite, copywriting, and blogging services. He works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.