Today, SEO friendly web design matters when planning a website for a business or individual project. Elements like responsive web design content management systems, search engine accessibility, image optimization, and social media integration matter in search engine optimization practices these days. Some might assume that the elements of SEO friendly web design are tricky to implement into a website. However, these search engine optimization essentials are relatively uncomplicated in nature.
Integrating social media
Social media integration joins websites with their corresponding social media pages. This practice helps lead social media users to a website, and also helps increase the amount of traffic being directed toward a website. More traffic going toward a website also shows a search engine that the site in question maintains considerable popularity, which has a direct impact on search rankings.
It is tempting to use large, high-quality images for a web page. Most websites, however, greatly benefit from optimizing those images to improve site performance for all users. A common way to optimize images for websites is compressing and resizing those images without reducing their overall quality. By doing this task, the images on the website will remain as good looking as they were in full size, but it significantly reduces any performance hits that users may encounter on a mobile device or desktop computer. The addition of alt tags (underlying image description) to images also helps bolster site visibility to search engines.
Search engine accessibility
In order to rank in search engine results pages, a website needs to have each of its corresponding pages optimized for search engine accessibility. This SEO friendly web design practice generally involves cleaning up website code to look and perform more efficiently, as well as creating website content that is keyword targeted and properly integrated with quality backlinks. The combination of these practices makes a difference in how a search engine is able to read each web page for indexing within its system.
Web design that reacts
Responsive web design is still a common talking point of SEO friendly web design for good reason. More people use mobile devices to visit websites, so businesses and individuals cannot rely on web design only suited for sites that can only be viewed via desktop. Websites that use responsive web design can be viewed on most devices without sacrificing the quality of the website. This practice allows people from all over to view websites anywhere in the world, whether they use a mobile device or desktop computer. The search engine also favors websites with a responsive design that displays content, since that particular design helps people on mobile devices consume content in a more efficient way.
Content organization within a website
Without a system to organize properly optimized web content, it is difficult for a search engine to see a website. Content management systems help organize website content by making it easier for search engines to find the content within the pages of a website. There are many content management systems available for use today, so prospective users are advised to research what might work best for their needs.
Danny White is a freelance writer who offers to ghostwrite, copywriting, and blogging services. He works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.