Shopify SEO: How to Optimise Your E-Commerce Website

Consumers today increasingly turn to the internet to purchase products and services. And if you are a business owner, you have to be where the customer is. Having an online store has become a prerequisite for any business to thrive as consumer behaviour continues to evolve.

One of the easiest ways to set up an online store is through the Shopify platform. Shopify offers a software service that allows anyone to create a website complete with a shopping cart solution for selling, shipping, and managing products.

Still, having a fully-functional website is only the first step. Another thing you have to consider is standing out among thousands of other websites in your niche alone. For this, you need the help of Shopify experts.

While Shopify has many built-in SEO-friendly features, there are more ways Shopify SEO experts can help you climb the rankings.

Optimising the Site Structure

The biggest draw to online shopping is convenience, and your website’s structure can have a lot of impact on it. A streamlined website allows your online shoppers to easily and quickly find what they need, which they will reward with purchase. What is more, search engines will recognise the value that you can offer to online shoppers and give your website more consideration for search rankings.

Enhance User Experience

Similar to maximising the quality of your brick-and-mortar shop, your website should also be optimised to enhance user experience. Boosting your site’s speed and making it more responsive in any device are excellent ways to do this. The ability to reach customers in many channels quickly will help you generate more leads and increase your chances for conversion.

Keyword Research and Optimisation 

Any discussion about SEO would not be complete without keyword research, and Shopify experts can help you lay this foundation for success. They can guide to the right keywords by creating the most relevant buyer persona that can generate leads. Once you have your target keywords, SEO experts can optimise key elements, such as the title tag, meta description, and URLs, which will help your website gain a lot of ground in SEO rankings.

Building High-Quality Backlinks

Backlinks are links from other websites to yours, citing your pages as trustworthy sources for the topic being discussed. It is like a vote of confidence, and this form of credibility is not lost on search engines.

There are many ways to get links to your online store. One is connecting with the manufacturers or suppliers of the product you are selling. They normally have policies to authorise retailers to have a link. You can also approach influencers and leverage their impact on the industry. Shopify experts can also help you search for broken links on other websites that offer similar products or services like yours. Once you find one, you can bring it to the webmaster’s attention and offer to link on your pages instead.

Content Marketing

Being an e-commerce site owner does not acquit you from requiring relevant content. After all, it is one of the main reasons people visit a website. Introducing your brand by providing useful information earns you more brownie points from both your target customers and search engines. Ultimately, this will lead to more sales than without blatantly trying to sell your products or services.