We have all had that initial feeling of excitement that comes with setting up your own business website. However, for some entrepreneurs, this can soon fade when no one visits it or engages online with it. Increasing the traffic to your site can sometimes feel like a tough job. The great news though is that with some clever tricks and tips, you can begin this process. Over time, the right approach should see the traffic coming to your site rocket and continue on an upward curve.
Which are the best tips to begin with?
Use social media to drive it there
Perhaps the best tip to start with is using social media to help. This is great for all businesses as it is free and easy to use along with being something that delivers quick results. The basic idea is to post content on your social media accounts that funnels people to your main website. It could be as simple as your post containing a link to content on your main site, for example. As long as you craft catchy posts, use photos to engage people visually, and write about useful things, this will work out beautifully.
Another great trick for driving more traffic to your site is using email to help. You may not know this, but email often comes out as the best-performing marketing tool, with a return of $44 for every $1 spent on it!
The best email outreach tools now help you to send out large batches of emails and help identify those who may be most interested in your services. Campaigns like this over time can really see your traffic spike – just remember to include a link to your site in the email itself! Another great way to use email here is to give consumers the chance to sign up to a newsletter or mailing list when they first visit your site.
Start up your own blog on-site
Many websites now will have their own blog – there is a good reason for this! Including a blog helps to drive more traffic to your site and also increases your brand authority along the way. In simple terms, a blog that you regularly update gives people a reason to visit you and keep coming back. A company blog is also great for SEO, which will help drive more traffic to your site through being higher up in search results. The great thing about blogging is that it ties in really well with other methods for even greater results. Once you have posted a new blog, for example, you can share it on social media and email it to your subscribers.
More traffic equals more sales
Of course, you may be asking why getting as much traffic to your site as possible is so essential. Put simply, more traffic equals more people looking at your website, which then turns into more sales. As the majority of people now head online to shop or look for services, it cannot be ignored. If you need some quick and cool ways to boost your traffic figures, the above will surely help.