A 404 Page is that indication that a web page is currently does not exist or is removed. ‘Page not found’ is a frustrating landing page from a visitor’s perspective. Besides horrible user experience, it can negatively affect your website SEO results.
When search engine bots crawl across your website, and find it repeatedly hard to find the requested page, they will downgrade the page rankings, or even de-index it. Therefore, it is important to avoid broken links and irrelevant information by redirecting to those pages to new and updated information.
When you move your WP website to another domain, it is entirely different. You will need to modify and restructure old post URLs. Here you will need to perform WordPress redirect using different methods, like configuring .htaccess file on web server-side, or by using the WP 301 redirect plugin. The plugin is easy to install and you don’t need to be a skilled coder to use it.
You can use redirects to avoid broken links for pages with changed URLs and common misspellings, especially the ones leading your business website’s landing pages. The method you use to set WP redirects is not so important. It is critical to perform the redirects to maintain your hard-earned link juice.
If ignored, the ranking of those pages will vanish, and you will need to build a search engine optimization process from the ground. Smart web developers and marketers create funny and creative redirect pages to improve sales conversions. They also use it to promote new launch pages like – coming soon page for WordPress.
How WP redirects will help to maintain your hard-earned SEO?
WP redirect helps to transfer visitors from the requested URL to a totally different destination page. Redirects are set up because of several reasons.
Few webpages have been deactivated permanently
Some visitors may have bookmarked your URL for reading in the future. They can get frustrated if the bookmarked page does not open or reveals an error notification. Redirecting it to a relevant and improved URL helps to keep visitors satisfied.
At times web page needs to be updated
Your website landing page reveals broken imagery, which if left unrepaired can frustrate users. Temporary WP redirects transfer your visitors to an updated landing page, until you repair the previous one.
It is essential to sustain SEO ranking
When an existing web page is transferred to a fresh domain, redirects prompt the search engine crawlers to automatically index this new URL. Simultaneously, the old URL gets de-indexed. If your old URL has good equity, then it gets passed on to this fresh domain.
If redirects are not applied, your visitors will see an error message as they navigate your domain. They will leave you site, and never come back again. Similarly, search bots will get confused as they are not aware of which page to list, on a search query. Therefore it is essential to redirect web pages, in order to sustain SEO footprints and deliver a better user experience.
Danny White is a freelance writer who offers to ghostwrite, copywriting, and blogging services. He works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.