Search engine optimization services are based on in-depth analysis of competitors and a complete understanding of the principles of operation. They directly influence the result, but nevertheless, neither Google nor Yandex ever disclose how their algorithms work.
Obtaining favorable positions in search engines is the first step in attracting new visitors to the site, and its on-page optimization will ensure as many conversions as possible, which will ultimately lead to increased sales.
SEO services can improve the quality of traffic to your site
SEO means much more than a set of tools with which you get more traffic. The quality of the traffic is the most important, because the organic traffic is obtained by optimizing the site on the keywords that users use to reach your products and / or services. What is the use of a large number of visits to the site if no one buys your products?
SEO services bring you concrete and quantifiable results
Another benefit that SEO services can bring to your business is the fact that an agency can provide you with concrete results and the possibility to monitor your activity and the evolution of the site with the help of some relevant KPI (Key Performance Indicators). With all this data available, you will be able to act in a timely manner and you will be able to adapt the SEO strategy to any situation that upsets your indicators. In addition, you will know concretely the value of the SEO services you pay for, because a formidable SEO agency will offer you an activity report every month.
Now that you know what benefits SEO services can bring you, here are the criteria to consider when choosing an agency to work with:
The results obtained from previous projects
If you want to find out about the experience and know-how of an agency that offers SEO services, analyze its portfolio and the testimonials left by its clients. An agency that does not deliver results will lose its clients. But to be even more sure, search for their sites and see how they rank in Google or contact them and ask them if they recommend the services of that agency.
The ability to offer personalized services, depending on the profile of your business
Another important thing to keep in mind when looking for an agency that offers SEO services is related to the level of personalization of strategies. An SEO strategy must always be adapted to the client’s business area, so make sure that the agency understands your field of activity as well as possible and takes this into account when designing the SEO optimization strategy. Instead, beware of agencies that offer standard “packages.”
The agency has its own employees
It is important that the SEO specialists who will take care of your site are the employees of the agency you clap with, and not collaborators. Some agencies prefer to outsource various tasks, such as copywriting, but practice has shown that a collaborator who “is today, but may not be tomorrow” cannot know your business as well as a specialist dedicated to your long-term project.
Danny White is a freelance writer who offers to ghostwrite, copywriting, and blogging services. He works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.