Did you know that, in the United States alone, there are over 30 million small businesses? If you own a small business yourself, or even a brand, you’re most likely looking for ways to grow that brand or business online or in your local community.
The good news? Growing your brand image isn’t as hard as it may seem to be on paper. As long as you know what advertising strategies to use, and how to execute them the right way, you can get positive results rather fast.
In this article, we’ll break down 7 effective ideas on how you can grow your brand image. We’ll talk about both local and online advertising strategies, as well as a few concepts that mix the two together.
That way you can pick and choose which concepts you think would better suit you and your brand or business and then move forward.
1. Start Blogging on Your Website
Do you have an awesome website for your brand or business? Are you struggling to drive traffic to that website? If so, you should consider picking up blogging, as it’s a great way to get more web traffic without spending a ton of cash.
Of course, blogging takes a great deal of work to pull off successfully. And if you’re not a fan of writing, or don’t have a lot to say, blogging might not be for you.
But if you love the idea of blogging, and you want to find an affordable way to boost your web traffic, blogging is for sure the way to go.
2. Invest in Social Media Marketing
Another creative way to boost your brand awareness online, without breaking the bank, is by investing in social media marketing. Even with the help of a social media marketing expert, you won’t have to spend too much money to get positive results.
With that being said, if you know a decent amount about social media, you can handle all of your social media marketing needs in-house.
Just make sure to only spend time on social media websites where your target audience is most active. Also, try to limit yourself to two or three social media platforms, so you don’t stretch yourself out too thin.
3. Create an Online Merch Store
Got an idea for an awesome t-shirt design? Or maybe you’re looking for a way to take your brand’s swag bags to the next level? Regardless, having a merchandise store is more than a good idea, no matter what kind of business you own.
After all, t-shirt screen printing is extremely affordable. And not only are t-shirts a great way to promote your brand or business, but you can even make a pretty penny by selling them, which can be helpful if you’re a small business looking for another revenue stream.
4. Create Engaging Video Content
Video content is the most popular type of content on the internet today. Because of this, brands and businesses are creating more video content now than ever before.
If you want to create content online that is engaging, consider going with video content over traditional text content. You’ll keep your target audience engaged more, all while promoting your brand in a smart and clever way.
On top of that, it’s easy to make video content in-house. All you need is quality footage and a decent knowledge of how to use a video editing software program. Pretty neat, right?
5. Look for Local Sponsorship Opportunities
If you run a business that thrives off of your local community, you need to find ways to get your name out there in that local community. One of the best ways to do just that is to find local sponsorship opportunities to take advantage of.
Local sports teams are often a great place to start. Sponsoring a local little league baseball team, for example, is a cost-effective advertising strategy that can yield big results.
It also does a good job of humanizing your brand, which is something that you should be considering at all times when brainstorming marketing ideas.
6. Participate in Local Events
To piggyback off of that last point, the best way to advertise locally is to actually get out and get involved with your community. Another great way to do that? Participate in local events.
Things like local holiday parades and festivals are a must-do for any local business looking to get its name out there. And because these events need participants, entry fees are often very low, or even nonexistent, which is an added bonus.
7. Invest in Online Advertisements
Because you can do geotargeted online ads, they are often an effective (and budget-friendly) way to promote a local business. So, if you’re looking for a way to combine local and online advertising, online ads may be the perfect opportunity for you.
Not sure how to get started with online advertising? Look at Google Ads or Facebook Ads first. They’re two of the best options online, and again, won’t break the bank, either.
Need More Help Boosting Your Brand Image?
There are hundreds of ways you can boost your brand image. With that being said, the 7 ideas that we’ve outlined here give you the best chance to get the results that you’re looking for.
So, keep these ideas in mind, and track your results closely. Thay way you can grow your brand or business the right way.
Looking for more marketing tips and tricks? Check back with our blog often for tons of useful advertising ideas and concepts.