LinkedIn can be a great place to present yourself as a potential employee but simply having a LinkedIn profile is not enough to market yourself to potential employers. There might be lots of LinkedIn profile mistakes you’re making without even realizing it.
Fortunately, we’re here to break down some of the most common LinkedIn profile mistakes and how to easily avoid them.
1. Inappropriate Profile Picture
One of the first things people see when they look at your LinkedIn profile is your profile picture. Anyone who views your profile will automatically make judgments about you based on your picture so it should be as high-quality and professional as possible.
Ideally, you should have a professional-looking headshot in place, but it’s really just important to put your best self forward.
2. Inaccurate or Incomplete Information
Make sure that when you initially set up your LinkedIn account, you follow the full profile setup process. You don’t want to let any of the sections of your page look skimpy as this could also come across as unprofessional.
Also, make sure that the details that you include on your LinkedIn page match the details listed on your resume. Inconsistencies look sloppy to a hiring manager and they might wonder if you are hiding something from them.
3. The Importance of a Good Headline
LinkedIn provides you with the opportunity to personalize your own headline at the top of your profile. This is prime real estate to market yourself to potential employers.
Don’t box yourself in with something basic and boring. Instead, find a concise way of showing your multifaceted skills, like how Dr. Ned Hallowell does here.
4. Not Paying Attention to the Details
Little details can make a big difference on LinkedIn. As we’ve already stated, having complete information and a quality headline makes a big difference but even smaller details matter as well.
When you describe your current and previous work experience, don’t be afraid to get detailed with the descriptions. You have plenty of space on your LinkedIn profile for as much detail as possible.
A personalized LinkedIn profile URL is also a great way to make it easier for people to find your profile and show the effort that you’ve put into it.
5. Not Making Quality Personal Connections
Of course, LinkedIn also gives you the power to create connections with other users. If you press “connect” on someone’s LinkedIn profile, an automatic message gets sent to them, but this can feel very cold and impersonal.
Instead, make sure you research potential connections and personalize your messages to them. This lets them know that you’ve actually taken the time to get to know who they are.
LinkedIn Profile Mistakes You Can Easily Avoid
LinkedIn is a great opportunity to network with potential colleagues and employers but a bit of attention to detail goes a long way towards creating the best possible impression.
With just a little bit of time and effort, your profile will be looking polished in no time!
Continue exploring the site for more networking tips and tricks!
Danny White is a freelance writer who offers to ghostwrite, copywriting, and blogging services. He works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.